Social · Content · Community · Conversion
Build attention that can travel further down funnel.
I bring content and social into the commercial plan: clear audience, clear proposition, joined-up distribution and a route from engagement to action.
to outcome
The craft spans more than one platform.
Context
Earlier in my career, I led and developed a six-person in-house marketing team delivering integrated brand, recruitment and digital acquisition campaigns.
Execution
The team worked across PPC, SEO, social, CRM, content and conversion optimisation. My broader career includes direct responsibility for channel performance, web experience and customer journeys.
Result
A website transformation I led increased engagement 32%. Partnership programmes later increased loyalty enrolment 15%. These are cross-channel business results; I do not attribute them to social alone.
Give each piece of content a job.
Audience
Who needs to see this, and what do they already believe?
Message
What promise, proof or customer question earns attention?
Distribution
Where does it belong: organic social, paid, search, partner or CRM?
Action
What is the next step: explore, enquire, book, return or recommend?
Learning
Read reach and engagement with qualified actions, bookings and revenue.
The supplied CV does not include platform-specific organic growth, social-attributed revenue or engagement figures. I keep those figures out of the portfolio until they can be verified.
Next conversation
Let’s talk about the growth problem you need to solve.
Strategy, execution and commercial accountability — in the same conversation.